The Brief

For more than 60 years, the Downtown Denver Partnership has convened, collaborated, and led a bold vision to build an economically powerful center city. With a bias for action, they invest in tomorrow and execute for today, converging the right people at the right time to make an impact.

With a future-forward mission at hand, they had a image that was stuck in the past. The partnership came to Backdoor in need of a digital brand that was more in-line with their vision. Something that could stand the test of time, while looking towards the future.

We developed a pattern consisting of circles and squares, all in varied shades of blue. The shapes are set on a square grid, mimicking the layout of downtown Denver streets, with the circles symbolizing all the areas that are targeted and being improved by the partnership.