The Brief

AAfter nearly four decades in business, Kentwood knew it was time to update their digital identity. As one of the most recognizable real estate agencies in Colorado, they wanted to update and modernize without having their consumers relearn the brand. Building upon their well-established equity to usher in the new era for the Kentwood.

We developed a wide range of patterns to be utilized throughout the physical and digital buildout of the brand. The arrow from the symbol and wordmark was a natural choice as a base for the pattern — by developing a varied set of patterns, they can be used as directional markers or simply as stylistic elements, reminiscent of rooflines.