Credits
- Backdoor Agency
The Brief
After decades in the market, KEW recognized the need to update its identity to better align with its clients, ethos, and modern perspective to comprehensive real estate services. They approached Mast to build an identity that straddled the line of modernity and history. Their goal was to create a visual identity that reflected their commitment to sustainability, expertise, and an approachable, hands-on process for property management and leasing.
Our partnership resulted in a refined identity that combined strong typography, a purposeful color palette, and the addition of hand-drawn illustrations to add warmth and personality. This rebrand effectively communicates KEW’s credibility and dedication to both environmental responsibility and client-focused service, while also showcasing their full range of in-house capabilities in a clear, cohesive way.
We created geometric icons to add an added layer of information, visual interest, and sophistication. The geometric forms reflect the brand’s focus on precision and balance, enhancing its modern aesthetic.
We also created hand-drawn illustrations depicting KEW’s properties to introduce an organic, human touch that contrasts with the identity’s otherwise rigid and structured elements.
