The Brief

Changing a career can feel like a monumental task to say the least. Lisha Davis saw this first-hand and strove to create a better way to help people align their passions and purpose to find meaningful careers—resulting in her founding Pave. A company that believes finding meaning and fit are essential to career satisfaction.

Pave approached Backdoor to help bring Pave to life. We worked closely with them to develop a digital strategy and subsequent digital experience. Resulting in an inspiring, motivating, and encouraging place that embodies its mission. A place that is inviting while still being modern and aspirational.

We worked closely with the Pave team to design a sophisticated digital expression of the brand that allowed the users to navigate and easily track their progress.