Credits
- Backdoor Agency
The Brief
Springpoint Group provides support to its owners at every step of the way, fostering growth and establishing trust by defining their needs throughout the process. Focused on immersive owner’s representation—with tight financial control and focus, they ensure positive outcomes and provide value. They affect the projects positively by being integrated into every step of the journey.
We worked closely with them to develop an digital presence that better aligned with their goals and approach and provided the level of established trust they garnered with their clients.
With the website, we wanted to create an immersive showcase of their work. A digital portfolio that would wow potential clients and employees alike. Something that would be as refined and beautiful as the work itself—while not standing in the way of the beautiful imagery of each project. Leading the viewer through their process, ethos, portfolio, and team effortlessly.
When creating the website, we saw a unique need for a suite of icons to help break up the copy and provide strong visuals for each of their unique services. Taking inspiration from the cuts within the symbol, we developed a set of icons that directly connect to the symbol while establishing a personality all their own.
