The Brief

The current availability of housing in the Bay-Area does not support the ever-growing population, causing a serious lack of affordable housing, and housing in general. With new regulations in California, many areas have recently made it legal and easy for homeowners to add Accessory Dwelling Units or ADUs to their property. These ADUs are a perfect way to add an affordable rental, guest house, or a studio to an existing lot.

They came to Backdoor at the very onset of the project to help create an online identity as functional, approachable, and modern as the units themselves. We were able to create a digital presence that was informed by the units themselves, as well as having an influence on the aesthetics of the units. This created a strong bond between the identity and the physical spaces ultimately resulting in a brand that married the geometric lines and figures found in the units with a natural, approachable palette.