The Brief

The ancient Greek philosophy of Eudaimonia, originating with Plato and Aristotle, declares that the only way to achieve lasting happiness and meaning is through the actualization of potential. Eudemian Ventures was founded to help actualize that potential. They believe in this philosophy so deeply that it was the only choice when identifying their company. Based in San Francisco, with offices around the world, they work closely with mission-driven founders of software startups to help them realize their vision and broaden their reach across the globe.

Ahead of a major round of fundraising, they approached Backdoor to help bring the vision of their digital brand to life. We worked closely with the Eudemian team to understand and actualize their goals for the identity. This partnership ultimately resulted in a modern, elegant brand centered around their central philosophy.