Credits
- Backdoor Agency
The Brief
After 30+ years in business, KGA has become one of Colorado’s oldest and most respected residential architecture firms. Unlike many in the market, KGA is not interested in forcing aesthetics and principles on its clients. They believe that a successful design serves the client above all else; they strive to create personalized work that excites and improves daily life. This removal of ego allows their clients to feel heard and respected, allowing for creativity to flourish. KGA calls this idea “pure design.”
Ahead of their 35th anniversary, the KGA team approached us to help revitalize and refresh their digital identity to reflect the firm’s values better. We worked closely with their team to create a flexible, elevated, and engaging identity that aligns with the work they are doing now and in the future.
Inspired by the forms of modern and classical architecture, we created a simplified, playful pattern system to be used throughout the buildout of the brand. The system showcases the belief that the best design is one that serves the client. Personalized work that excites and improves daily life. Resulting in a flexible, innovative pattern that puts the focus on the work itself.
