The Brief

Parallel creates meaningful, enduring environments through adaptive reuse, historic preservation, tenant improvements, and ground-up construction. Their hands-on, collaborative approach respects the story of each building and the vitality of the surrounding community, delivering spaces that inspire, endure, and add value.

They partnered with Backdoor to redefine their digital identity and align their online presence with their evolving vision and expertise. The new identity blends bold authenticity with timeless authority, positioning Parallel as a leader in general contracting and property management in Colorado. A cohesive system of elements reinforces their commitment to innovation, craftsmanship, and sustainability. With this reimagined identity, Parallel inspires trust, fosters connection, and transforms spaces with quiet strength and enduring impact.