The Brief

SPFA's practice is anchored in a rigorous pragmatic, holistic philosophy. They uncover truths, pursue the unexplored, and challenge conventions in architectural and urban organization; they speak the language of builders and engineers, and have a strong culture of critique and communication.

Ahead of a rebrand, they approached Backdoor to help them create a new digital identity for this established company. We worked closely with them to develop one that better aligned with their goals and approach and provided the level of established trust they garnered with their clients.

With the website, we wanted to create an immersive showcase of their work. A digital portfolio that would wow potential clients and employees alike. One that would be as refined and beautiful as the work itself—while not standing in the way of the unique design of each project.